ssnvet makes the prime point: That US consumers, due to outlets like Walmart, Costco, and others have made us believe that we can get bargain goods at a US quality. Wrong… The real truth is if you look around your house and belongings, at least 50-70% is made overseas, be it Europe or the Asian Rim. And most of it is not prime quality.
I would be the first to say that Japan, South Korea, and soon - Indonesia, will be making goods as good as the US if not better. Japanese cars have built the last nine plants in the South of the US, and they are all successful. The one American plant, Saturn, located in TN, was shuttered when the bailout came. Penske tried to bring Saturn back to life, but the unions would not negotiate the 18 million in benefits and retirements that Penske wanted reduced - Penske simply walked away from the table and the brand died. GM is using the plant at about a 20% capacity for parts, hardly the full measure they had years ago. Too bad, I always liked Saturns, thought they were great US innovations. Overseas, their current problem is the cost of moving it to the US. Ironically, the horrid gas problem also includes diesel and JP5, which is the fuel of most tankers on the Pacific. With those costs skyrocketing, along with the cost of fueling trains crossing the Rockies, and the increased wages of the Pacific rim folks, we are seeing a strong trend toward "reshoring", the art of bringing a company back to the US.
I will take a beating for this, but one of our biggest roadblocks is our union membership, which causes not big wage increases, but benefit increases. We cannot absorb the cost to pay them when they retire at 60 and live another 18 years. I find it ironic that since Walker in Wisconsin has passed his union changes in Wisconsin, including the option to opt out of automatic deduction of your union dues from your check, a little over 50% of the union members in Wisconsin have told the unions to stop taking deductions out of their wages - no wonder, with the economy where it is. Union membership is down 55% in Wisconsin as I write this in critical, auto deduct unions in Wisconsin. Hmmm.
With all that, this opens a wonderful window for products to re-enter the US from China, Mexico and other places, and it is happening.
Where I live, in SE Tennessee, Volkswagen opened a new plant. They paid probably 15-20% less than union wages would have wanted in NE plants, but with full benefits. It is also cheaper to live down here. Gas, for instance, is $3.19. 65,000 people put in applications for 2700 jobs at Volkswagen. With this plant, Volkswagen was able to reduce the cost of their Passant almost $7000, and due to their great sales, are currently looking for another 400 workers to fill the need for a total of 3100 jobs in less than 14 months. The Tier One plants have not even begun to arrive, having 60 months to move here. Some have arrived, like Gestamp Automoticon, who stamps frames for Volkswagen, and E-spin, who makes seat padding. But the bulk are yet to arrive, bringing another 12,000 jobs. All non-union. Not banging unions, just saying that reality is here, we need to compete with the world.
Then Amazon came along and added another 800-1000 jobs. Whacker silicon is here with another 1000 jobs. It goes on and on. It's crazy in Hamilton county, TN, and surrounding counties. The most common license plate we see here out of state? Michigan. Sorry, MI folks. You have a beautiful state, but hard to make a living there… Here, we have a right to work state, no income taxes, no unions, and our weather is easier to control in a plant. There is a definite reason the last nine auto plants in the US were built South of the Mason-Dixon line.
With all that being said, I would agree that the Chinese juggernaut is still a big animal, being fed by people like Walmart, Target and others. It will take years before we can equalize the playing field, but it is happening. China announced their first "stimulus plan" this year, where they will give money to their citizens to spend. Same as us, but it won't work - Chinese citizens save 30-50% of their wages. It will end up mostly in the banks of China. I used to walk stores with Chinese folk, but they bought nothing, just window shopped. But as Japan found out when they adopted our system, people found out what capitalism really is, true competition. People like LG and Ibanez found out that to compete in a global marketplace, you simply have to build the best product. My wife loves her LG fridge. I own an Ibanez guitar. May the best product win!
Now that South Korea is on board, Indonesia is close as is others, and China is maybe 5-8 years behind that, I have a more optimistic view of what GW Bush called the true "global economy", where everyone is playing at the same level.
That, more than anything, will save the US. We can compete because I firmly believe we are true innovators and inventors. Just take a look at the small scale projects on this site. Amazing stuff!!! In the end, the people with the best ideas will prevail, once labor and logistic costs level, which is IMHO, about 7-8 years away. We have the best minds, the best inventors, and our democratic system makes it easy for us to sell. Rock on!!