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Scott TP Ad

967 views 11 replies 6 participants last post by  Roots  
#1 ·
Not sure if this feedback will matter. But whoever's in charge of marketing/advertisements on LJ should pass along to Scott paper products that I'll go out of my way to never buy their stuff. I get ads. But that one is out of control.
 
#4 ·
The following is personal opinion only based on personal observation. I am not an expert:

The new cultural norm in advertising and elsewhere is to be "edgy" and push the boundaries of acceptable social norms. Scott is contributing to that trend by pushing the boundaries of "polite" conversation. The public ads about the mechanics of defecation is among the social mores that advertisers like Scott are actively violating.

They know it, and don't care as long as it sells toilet paper.
 
#6 ·
The following is personal opinion only based on personal observation. I am not an expert:

The new cultural norm in advertising and elsewhere is to be "edgy" and push the boundaries of acceptable social norms. Scott is contributing to that trend by pushing the boundaries of "polite" conversation. The public ads about the mechanics of defecation is among the social mores that advertisers like Scott are actively violating.

They know it, and don't care as long as it sells toilet paper.
Could be accurate. But it's not working in this case. As I'll now specifically go out of my way not to buy Scott products. Don't even care if there's another TP crisis and it's all that's left on the shelves.
 
#5 ·
Never saw the ad so I'm not commenting on that specifically.

They aren't really trying to sell toilet paper. The people creating those ads are just people getting paid to create content and their performance is likely measured in "clicks" and audience "engagement" or ticking off boxes on some corporate agenda. Creating controversy is a proven way to boost those numbers and a lot of people don't have the skill to churn out engaging content on a regular basis without resorting to those hacks.

Apparently not many have discovered a good way to measure performance metrics that actually matter in the long term.
 
#11 ·
Another example that bothers me is the new use of the word " freakin' " in media and advertising. Who are they fooling about what the word actually represents?

If you are going to say "freakin'" in an ad that shows at any time of day to any audience, why not just say the "f-word" and be done with it? Even kindergartners know what "freakin'" stands for, so why do we play this silly, hypocritical game?
 
#12 ·
Another example that bothers me is the new use of the word " freakin' " in media and advertising. Who are they fooling about what the word actually represents?

If you are going to say "freakin'" in an ad that shows at any time of day to any audience, why not just say the "f-word" and be done with it? Even kindergartners know what "freakin'" stands for, so why do we play this silly, hypocritical game?
Right On!