Just this, which you've probably already seen…
http://swingleydev.com/archive/get.php?message_id=204136&submit_thread=1
IL-A-Noy (Slang for Illinois) was a house brand for the big hardware
company of Hibbard, Spencer, Bartlett & Company, Chicago, Illinois.
Started business about 1865. There hardware catalogs ran about 3000 pages.
Some of there other tool brands were O.V..B (Our Very Best), Hibbard, Cruso,
and True Value. One house tool brand was Revenoc, named after John Conover
( Conover spelled backwards). Hibbard, Spencer & Bartlett sold out in 1962
to John Cotter & Co., which became True Value Hardware Stores.