The recession of 2007-8 put me out of business. I was a general contractor and had a small cabinet shop. We did mostly kitchen remodels, interior remodeling, bookcases, mantels, etc…and I had 2 or 3 steady employees. We could get work, but the competition was desperate and the price the customer would pay didn’t cover our costs.
So one sad day, I pulled the plug on the money-losing operation. Sold off all the larger equipment (spray booth, sliding table saw, etc), kept what I could put into my garage, and went back to being strictly a 1-man operation charging time and materials. No more fixed price contracts.
Chinese cabinets were beginning to hit the market about that time. A typical ad would be $5,500 - $7,500 for 10x10 set of cabinets with solid wood doors and drawer-fronts (genuine plywood cases!) including granite counter-top, including demolition and installation. I rarely did a kitchen remodel for less than $15,000, not including countertops, flooring, plumbing, painting or electrical. Did not have enough high-end clientele to make it work. My friends who stuck it out did have a much larger base of referral business from architects, designers, larger general contractors. They had been at it longer, and were better at business than me.
Moral of the story? Lessons learned? My customers loved the work we did. I loved the work but it didn’t pay the bills. Having to pay worker’s compensation, taxes, liability insurance and employees salaries and rent for shop space before I got paid was fine while business was booming. But in a down market, it’s a total drag.