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Fine Woodworking Unlimited... Is it worth the price?

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Forum topic by DaDijionDon posted 02-20-2019 08:54 AM 393 views 0 times favorited 2 replies Add to Favorites Watch
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DaDijionDon

18 posts in 27 days


02-20-2019 08:54 AM

Topic tags/keywords: question resource plans advice

I almost subscribed to Fine Woodworking Unlimited a minute ago.. but my impulses were, for the moment, suppressed. It is quite tempting for me, even at the 99$ annual price tag. Does anyone have any first hand experience with this product?
Yea/Nay? Whadayasay?

-- Listen!.... Do you smell that?


2 replies so far

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bilyo

559 posts in 1398 days


#1 posted 02-20-2019 04:00 PM

I will be watching this thread with interest. I too have had misgivings about subscribing to “Unlimited”. I have been a subscriber to the magazine for many many years and have found that to be adequate. I have also received the digital newsletter for a few years and, so far, I have not seen anything there that stimulates me to get even more digital content. The few videos that you can watch without membership seem to be mostly a repeat of what is in the magazine. It will be interesting to hear from those who have the unlimited membership.

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pintodeluxe

5881 posts in 3109 days


#2 posted 02-20-2019 04:14 PM

Whether it’s worth the price of admission is entirely up to you. I can say the content is excellent. What we know about marketing is that people need multiple levels of entry when signing up for a product or service. Previously they offered a digital subscription or a print subscription. Now they offer a print subscription or unlimited (print + digital + extra content). I really think they need to add a digital only option, otherwise subscriptions will plummet. I like Fine Woodworking and want to see them succeed.

I was quite happy with the digital only option I had enjoyed over the past couple years. Please bring back a digital only option for about the same price as the print subscription. Then you’ll have three points of entry for customers to buy in.

As the OP noted, he couldn’t pull the trigger at the asking price… so no sale. Compare that to a digital option at less than half the price, and he would have been a member. Once a member… you see all the online extras and may be tempted to upgrade at some point. But you had that initial “step” to get you there. That’s human nature when it comes to marketing.

Thanks for posting

-- Willie, Washington "If You Choose Not To Decide, You Still Have Made a Choice" - Rush

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