Thoughts on a name for side business

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Forum topic by zave posted 03-26-2018 04:08 PM 472 views 0 times favorited 8 replies Add to Favorites Watch
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5 posts in 676 days

03-26-2018 04:08 PM

So I’ve been dabbling in woodworking for quite a while now and focusing more and more on perfecting my skills. I have built some really nice pieces recently and I have more and more people requesting me to make they furniture. I want to be able to brand my work and have been toying around with some names. The one my wife and I like the most so far is zaper designs or any variation of that (zaper design co., etc.). I just wanted to get some feed back on it. It is a comination if my first and last name, Zave Perkins. I like that it is different and interesting. Let me know your thoughts!

8 replies so far

View pintodeluxe's profile


6038 posts in 3421 days

#1 posted 03-26-2018 04:54 PM

If you like it, and it’s a memorable name… then it’s a winner.

-- Willie, Washington "If You Choose Not To Decide, You Still Have Made a Choice" - Rush

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Dan P

738 posts in 2500 days

#2 posted 03-26-2018 05:10 PM

Z Perkins ZPerk “Z” , all better than Zaper (IMO) but, Zave’ in and of itself is unique and memorable. Maybe put a little jiggle in the Z. Zaper strikes me as harsh.

-- Daniel P

View LittleShaver's profile


609 posts in 1227 days

#3 posted 03-26-2018 05:12 PM

+1 on Zave.

-- Sawdust Maker

View CaptainKlutz's profile


2257 posts in 2102 days

#4 posted 03-26-2018 08:21 PM

Creating cleaver business names is art form. There entire marketing agencies that get paid big bucks to develop business names!

Have started several different businesses in my career. Want to share some naming tips:

- Pick what every makes you happy and proud to work for others.

- Try to be memorable to customers. Either find something that:
: non-knowledgeable person easily relates directly to your products sold
(example- include words like wood, or furniture, this helps with yellow pages or yelp listings, “zapper” would be cool if running electrical business!),
: has a PUN, rhyme, joke, or unusual/unique words that is hard to forget
(ex – “Purple People Eater Productions”, “UNI-Q” for unique, or “Swasqwatch” if you are big hairy dude, etc)
[Zave qualifies as unique in my book :) ]

- Best not use owners name for business:
: for business that you might want to sell (hard to sell a personal identity),
: if you plan to hire staff (workers rebel against slavery, and identify with generic name better), or
: if you want to separate business life from home life (Using anything related to your last name, means calls all hours weekends and evenings. Customers want, what they want, now! Sometimes you want to be on vacation right?).

Some might think that not using your name in business name reduces the passion towards business, but the negatives created by putting your personal identity on street & web 24/7 makes it dangerous in our information age. While not directly related to picking a biz name, this is a next step: If you value your free time and want to keep control over your free time; you must firewall the business contact information from your regular life. Use a PO box, get a second cell phone (or dual sim card phone); so you can interact with customers when your time allows and not when they choose to interrupt you. As business grows, customer communication time can easily rob all your time, and reduce income.

Best Luck.

-- I'm an engineer not a woodworker, but I can randomly find useful tools and furniture inside a pile of lumber!

View Woodknack's profile


13019 posts in 2988 days

#5 posted 03-26-2018 08:33 PM

Be prepared to explain it a thousand times, and have it mispronounced or misspelled as zapper a thousand more, if you’re okay with that go with zaper.

-- Rick M,

View Ripper70's profile


1371 posts in 1517 days

#6 posted 03-26-2018 08:50 PM

Be prepared to explain it a thousand times, and have it mispronounced or misspelled as zapper a thousand more, if you re okay with that go with zaper.

- Woodknack

+1 This was my first thought. Unless you use a long “ā” (as in Zāper) to indicate proper pronunciation.

-- "You know, I'm such a great driver, it's incomprehensible that they took my license away." --Vince Ricardo

View John Smith's profile

John Smith

2135 posts in 771 days

#7 posted 03-26-2018 08:56 PM


Perkins Custom Wood Products



-- I am a painter. That's what I do. I paint things --

View zave's profile


5 posts in 676 days

#8 posted 03-26-2018 08:59 PM

Thanks for all the input so far! These issues have all crossed my mind and I was think about making it a long a (ā) but I think it would still have to be explained to everyone :( I may just have to resort to my original ZP designs….

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