Brad Bernhart Interview: The Business of Woodworking

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Blog entry by Todd A. Clippinger posted 08-12-2014 04:54 AM 3079 reads 1 time favorited 13 comments Add to Favorites Watch

In this video, woodworker Brad Bernhart of Red Lodge, Montana shares a little about his business, the importance of lean manufacturing, and where he sells his work.

Watch Brad Bernhart Interview The Business of Woodworking

Check out Brad’s website to see his wonderfully designed and custom made kitchen utensils. Take note: his site is a great example of what a good website should be for a business.

When you check out his site, drop Brad a line saying “Thanks” for the great information that he has generously shared. I did not previously know Brad until I met him at SummerFair and asked him for an interview. I think it would be awesome to let him know that he has helped us out with his information and time as he shared some solid business information.

This video is part of a series where we are exploring how different woodworkers run their business and sell their work.

Other videos in the series:

How I Sell My Woodworking Projects

Scott Enloe Interview

Nick Pancheau Interview

I hope you enjoy the video, find it helpful, and informative.

Your friend in the shop-

Todd A. Clippinger

Share the Love – Share the Knowledge

-- Todd A. Clippinger, Montana,

13 comments so far

View huff's profile


2828 posts in 3824 days

#1 posted 08-12-2014 12:12 PM


That was a great interview with Brad. He offered some really good information that should help others trying to sell their woodworking.

I’ve always felt the key elements to having a successful woodworking business are; Marketing, Selling and knowing how to price your work to make a profit.

If a woodworker doesn’t know or understand the true cost of building their project, than they have no clue on how to price it or if they are actually making a profit if they sell it.

I did drop Brad a line and thanked him for sharing his information.

I look forward to your next interview and hope others will follow along.

-- John @

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4639 days

#2 posted 08-12-2014 12:27 PM

huff – I have always had such great respect for what you do.

What you state is completely accurate. I really appreciate your input.

Thanks for dropping a line to Brad. I heard from him last night and he was impressed that the woodworkers were stopping by and leaving some nice notes of thanks. I know it made him feel good about helping everyone out with what he shared.

The other guys give some great information too. The neat thing is there is a nice variety of how we all sell our work.

-- Todd A. Clippinger, Montana,

View Roger's profile


21013 posts in 3343 days

#3 posted 08-12-2014 12:38 PM

Thnx Todd. Brad makes a lot of good points. I did check out his fine page, and also sent him a note of thanks for cluing us in on some points. Keep up the good work/play. :)

-- Roger from KY. Work/Play/Travel Safe. Keep your dust collector fed. [email protected]

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4639 days

#4 posted 08-12-2014 12:39 PM

Roger – Thanks for following along and dropping Brad a line.

-- Todd A. Clippinger, Montana,

View Mauricio's profile


7163 posts in 3691 days

#5 posted 08-12-2014 09:24 PM

This was a great post with a lot of very valuable insight. I was surprised to know that even his simple spatulas require 4 jigs to make. But it makes sense, nice to hear the “manufacturing” perspective.

-- Mauricio - Woodstock, GA - "Confusion is the Womb of Learning, with utter conviction being it's Tomb" Prof. T.O. Nitsch

View SteveGaskins's profile


760 posts in 3126 days

#6 posted 08-12-2014 10:15 PM

Thanks Todd, for the videos. I really appreciate this information. I checked out Brad’s website and you are correct, he has a nice site. I sent Brad an email thanking him for his input on his business and how we can utilize his techniques to better our businesses.

Thanks again Todd for such great content.

-- Steve, South Carolina,

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4639 days

#7 posted 08-13-2014 12:37 AM

Steve – Thanks for stopping by and dropping Brad a line. I know he has been energized by the feedback and knowing that his information was helpful to others.

-- Todd A. Clippinger, Montana,

View Splinters's profile


190 posts in 4722 days

#8 posted 08-13-2014 03:32 AM

Nice job Todd… thanks for sharing…..

-- Splinters - Living and Loving life in the Rockies - -

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4639 days

#9 posted 08-13-2014 03:34 AM

Dave – We could add you to the interviews!

-- Todd A. Clippinger, Montana,

View Marty Backe's profile

Marty Backe

251 posts in 3311 days

#10 posted 08-13-2014 04:17 PM

Great interview with Brad. He looks like he made your job as the interviewer easy – well spoken and knowledgeable.

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4639 days

#11 posted 08-13-2014 04:28 PM

Marty – Thanks for checking out the interview. Yes, I am pretty lucky, he was an easy guy to interview and we had a great conversation off camera. He is a genuine, nice guy.

I am working on the next video with another great guy and furniture maker. I gotta get these out because my schedule has a small opening and then it is going to get really tight again with another kitchen project.

Hope you enjoy that router lift;)

-- Todd A. Clippinger, Montana,

View dalethewhale's profile


19 posts in 2362 days

#12 posted 08-14-2014 12:54 AM


Brilliant stuff. Thanks for sharing mate! I’ve also dropped Brad a cheers mate message.

Cheers mate


-- Merrily, Merrily, is but a dream - Whale, Coffs Harbour, Australia

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4639 days

#13 posted 08-14-2014 02:43 AM

dalethewhale – I appreciate you stopping by and dropping Brad a not of thanks. I know it makes all the difference in the world.

Thanks for checking out the video. I should have the next one out by this weekend.

-- Todd A. Clippinger, Montana,

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