I would believe the woodstore over the manufacturers claims. Wood magazine did a review a couple of years ago on lunchbox planers and there wasn't a lot of difference in any of them as far as noise. I just went to your link and you can see that there isn't a lot of difference in noise between any of them.
The only thing that really quiets them down is a segmented head llke the shelix. Even that still requires hearing protection. If you have a dust collection system you don't need a fan on the machine although it doesn't hurt. The fan on the DW735 will clear shavings well without a system but you still need something to collect the shavings in.
I went from a Delta lunchbox to the DW735 ( wore out the Delta) It was a good planer but I wouldn't go back.
The only thing that really quiets them down is a segmented head llke the shelix. Even that still requires hearing protection. If you have a dust collection system you don't need a fan on the machine although it doesn't hurt. The fan on the DW735 will clear shavings well without a system but you still need something to collect the shavings in.
I went from a Delta lunchbox to the DW735 ( wore out the Delta) It was a good planer but I wouldn't go back.