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I work night shift and holy crap that Kreg pocket hole jig commercial is really annoying.

"with the pocket hole jig there is no need for special tools"

What the hell do they think the pocket hole jig is? and it aint even cheap. its like 100 freakin dollars.

/rant over i guess

cliff
 

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I understand. But boy do I love my Kreg! I have to pull myself away from using it sometimes. It is just so darn quick and easy and seems like it can accomplish so much. I got mine when they first came out. It is a kit with right and left board wings. I don't believe they even make the model anymore. What a shame, it is so useful. Also, mine was A LOT less then! I guess popularity had pumped the price. If you can get one used I would suggest it. You will use it more than you think. There are also knock-offs, that is if the Kreg is not a knock off itself, at cheaper prices.
 

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I've had mine for 2 or 3 years now. Paid around 30 for it at HD. Now you can't get one for less than 90. So mine is under lock & key. It's the only tool that I will not loan out, so please don't ask.
 

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The Kreg fixture is like nothing else for frame making. I love mine too!

( I never saw the commercial but they don't need to sell me on it)
 

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Discussion Starter · #9 ·
It's basically like a billy mays commercial where they try to shill it like a cheap corner salesman.

granted i know the benefits of pocket hole joinery but its hard to take a company seriously after you see the commercial.
 

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Love mine, don't even use the hand model any more.
Had to get the electric model with a hand pull down clamp.
Much faster and nice holes.

The clamp up table was too much money so I built one like it.
 

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i saw this a couple of weeks ago. don't get me wrong, i own and love the single hole clamp on kreg jig. but i can't believe there's enough of a market to justify making an infomercial(it was a 30 minute spot). i'm sure most woodworkers are already familiar with, if not already own, a pockethole jig. it also seems to be too much of a specialty tool for just the average homeowner to need. i've only seen the commercial once, makes me wonder what kind of success they're having with this marketing strategy. i think maybe a few nonwoodworkers will think it looks useful, buy it on a whim, and not use it. perhaps, we can look forward to seeing them slightly/never used for cheap at yardsales in the future?
 

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This begs the question:
Has advertising reached the point where instead of informing the potential buyers they are actually inflaming them?

They played the Wiskas Cat food add so much here that I finally had to write the company.
It was a man pretending he was a cat and jumping up on furniture etc.
It showed about every 5 minutes it seemed during prime time shows on TV.

Bob
 

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" i've only seen the commercial once, makes me wonder what kind of success they're having with this marketing strategy. i think maybe a few nonwoodworkers will think it looks useful, buy it on a whim, and not use it."

My skills are such that some might call me a "non-woodworker" but mine will NEVER end up in a yard sale…as long as I'm still kickin'.

As to their marketing strategy, They make many more great products and their infomercials may pay off when folks purchase more of their less intensely advertised tools. I know, I bought their miter gauge simply because their pocket hole jig is so well thought out, well constructed and useful. BTW, that miter gauge is a dream!
 

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The infomercials probably wouldn't backfire. For people in the trade or woodworkers like us, we already know the benefits and its value, and the quality of Kreg products. The infomercials are intended for our loved ones, mainly those who believe and trust infomercials and guys like Billy Meys, so they can buy it, for us.
 

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Hmmmmm….Rich. Gives "Pocket screwing" a whole 'nother perspective.
 

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I've always said that the quickest way to get me to NOT buy something would be to have Billy May (or that Shamwow idiot) tell me about it - and repeat the phone number three (or more) times.

I'm glad that I never saw that commercial 'cause my K3 is one of the handiest tools I've ever bought.
 

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Hello, everyone! Just wanted to drop by this thread and let this great community know a little bit more about the Kreg Jig infomercial and why we think it's an important thing for Kreg and for the woodworking industry in general. Over the years, we've all seen the decline in woodworking… less prevalent in our schools and consequently less craftsman, hobbyists, working in the real world, etc. As a company who owes everything it has to the woodworking community, we want to see this trend stop more than just about anyone. This infomercial is a way for us to expand the audience of our tools and consequently the industry as a whole. To get average DIY'ers and homeowners excited about building their own furniture/storage/crafts again.

The Kreg Jig is more than just a great tool for advanced woodworkers to build projects faster, easier, and stronger than they might have been able to do with traditional techniques… It seems to be uniquely intriguing to beginners and DIY'ers as well. In recent years, we kept receiving letters and emails from non-woodworkers, DIY'ers who were proclaiming how the Kreg Jig had changed their lives… how it had taken a hobby that once seemed daunting, confusing, intimidating, and turned it into something that seemed approachable. The Kreg Jig had taken away their fear of 'woodworking' and let them focus instead on 'building wood projects' at their own speed and skill level.

The infomercial has given us an exciting opportunity to reach out to more of these DIY'ers and ordinary homeowners to try and convince them that woodworking isn't to be feared and that they can do it too if they just give it a try. As such, the infomercial isn't targeted just at experienced woodworkers, so may seem overly simplistic to some, but to a much less advanced audience, the message speaks clearly. So far, the approach has been very successful and we're proud to say that we've created many new woodworkers during the past year.

If you're at all interested in seeing what these DIY'ers/Homeowners and now… maybe…. woodworkers are building, come check it out at http://kregjig.ning.com and maybe even offer your advice and welcome to these beginners! I'm sure they'd sincerely appreciate your kind words!
 
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