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Location: Omaha, NE 68154, USA

Roku introduced its Q4 profits results last Thursday, which highlighted its position as a very early leader in the connected TELEVISION market thanks to strong holiday equipment sales in addition to greater advertisement sales.

The firm remained to grow its individual base, with worldwide energetic accounts reaching 36.9 million, a 36% year-over-year (YoY) uptick. While that's still less than Fire TELEVISION's 40 million active users, Roku much exceeds its opponent in terms of time spent: Roku captured around 43% of worldwide connected-TV watching time in Q4 2019 compared with 18% for Fire TV, according to recent Conviva study. In outright terms, Roku reported an estimated 11.7 billion complete streaming hours in Q4 2019, a 60% YoY rise.

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