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Posted on A Way to figure what you should charge.

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TopamaxSurvivor

20607 posts in 4726 days


#1 posted 11-13-2014 02:39 AM



... if the market number is less than your target number, it is time to walk away and do something else. Many times I feel in business customers want us to take a number that is far below our operating/target number because they feel that is where the market/retail number is at, usually based on misguided thinking brought on by a cheapened sense of thought.
- Jerry

I won’t speculate on the motivations for trying to intimidate contractors to take a low ball price for their work. I have had regular customers ask me to take jobs for a price established by another bid. Many times they were less than 1/2 of my price. After 20 years in business, there was no one left that was doing the same work when I started business. All were used up, spit out and bankrupt.

One of my employees ask one time how long another company could continue low balling jobs? I told him it did not matter. There will be another fool doing it when they were out of business and there was.

My policy was if I could not do better financially than having a real job, I’d better close the doors and get a real job ;-) Knowing when to just say “NO” is probably the single most essential ability in business survival.

-- Bob in WW ~ "some old things are lovely, warm still with life ... of the forgotten men who made them." - D.H. Lawrence


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