Reply by ,

Iwud4u makes a great point. When reading the article, I was reading some of the comments also. One of the comments took this a step further and stated if the market number is less than your target number, it is time to walk away and do something else. Many times I feel in business customers want us to take a number that is far below our operating/target number because they feel that is where the market/retail number is at, usually based on misguided thinking brought on by a cheapened sense of thought. Armed with knowledge and facts as the builder or sales person of your product, a little educating about prices may go a long way towards getting customers, who are ignorant to costing, to see things in a better light.

I recently had a builder make a valiant attempt at getting us at a number that was extremely low. There was some deception involved and I will not go into details, but purely based on my knowledge regarding what things cost to manufacture I was able to avoid what would have been a disaster, or at the very least a very hungry period of time. Another cabinet maker with less knowledge would have fallen victim.

-- .