Reply by Puzzleman

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Posted on Atlanta Arts Festival Sept 14&15th 2013

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417 posts in 3485 days

#1 posted 09-20-2013 04:04 PM

Hello Greg. I have had many stinker shows. I feel for you. However, it must not have been that bad if you are possibly considering it for next year. I have found that I do better at larger shows (attendance at 200,000+).

Curious of how you determine what the minimum sales goal should be. I calculate my expenses for the whole show (booth fee, travel, hotel, meals, etc.). I want that total to be no greater than the difference between the retail prices and the wholesale prices. I make a profit at the wholesale price, without leaving the shop. So the extra money from selling the same products for retail should more than cover expenses. If not, why leave home?

How do you calculate whether sales are good or not?

-- Jim Beachler, Chief Puzzler,

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