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Reply by Lee Barker

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Posted on Need Help w/ Brochures & Business Cards

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Lee Barker

2172 posts in 3363 days


#1 posted 11-09-2012 03:43 PM

As with any important business decision, you’re going to end up doing a cost benefit ratio. And you may well toss up a few airballs before you hit the hoop. That’s part of being in business for yourself.

From folks like Vista you can get a few—say 250—cards cheaply and quickly on a special. My experience is that you can’t really judge the impact, layout etc. until you get them in your hands. I’ve done airballs and three pointers and I never knew until I got them.

(Sidebar: Lately I got a business card that was half size, cut horizontally. It irritated me. I know of another company that cuts theirs annoyingly larger than the standard. Likewise irksome. There. I feel better.)

Re: brochures. I’m beginning to think that they are on their way out as a means of nurturing a prospect. (I welcome other views on this.) That said, it isn’t necessarily bad to be in the last car on the last train.

I have used post cards. They’re similar in size to a brochure and less confusing. One killer photo on the front (not a montage of thumbs) and the impact can be audible. Contact info on the back. And, though it likely will never be sent, I think it generates a subtle sense of receiving something of value.

Finally, a +1 for Rick’s comment about photographer. It all starts and ends with a great image.

Kindly,

Lee

-- "...in his brain, which is as dry as the remainder biscuit after a voyage, he hath strange places cramm'd with observation, the which he vents in mangled forms." --Shakespeare, "As You Like It"


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