Reply by CaptainKlutz

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Posted on Social Media: How do you use it?

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3825 posts in 2405 days

#1 posted 05-13-2019 01:13 AM

As a recently retired product marketing manager in electronics industry, I have distinctly different view on social media when it comes to personal and professional use.

In my personal life;
I am like Fridge, Ron, and ScottM posted above:
I want strangers the as far as away from my family life as possible.
Yes, the American dreamer, leave me the hell alone!
or else I will show you my collection of personal defense tools, wink, wink, BANG – oops sorry….
That is why all my personal social media outlets all use anonymous or corporate branding that has zero ties back to my real name and address (unless you have subpoena). I spend money on blood sucking lawyers to make sure I have corporate insulation and firewall from crazy masses on WWW.

In professional world;
Social media is no longer just a place to hang out and be social. It is cold ruthless 2-way data stream for direct marketing of ideas and products to anyone who can read or watch a screen.

Like all marketing mediums, social media reaches different audiences, with varying effectiveness. If you want to use it effectively, you must manage each type of social media as part of a complete advertising program (IE Super 5: print, TV, radio, web, and social media).

Your persuasiveness on social media all depends on the value you offer to the audience. It is absolutely no different than making TV commercial, or designing a bill board; as part of establishing and maintaining your brand. If people like what they see, they watch/read; and if they don’t they change the channel – fast. If your content becomes stale and boring, even followers will drop you.

Like any other advertising effort, it takes constant activity, with fresh materials to maintain viewer interest. If you product(s) or brand do not also have constant news and fresh new offerings, then even best marketing campaign will fail to increase sales.

Advertising via social media is double edge sword. WWW travels at speed of light, I.E. > instantly. It is also permanent, thanks to ‘way back machine’. So any public mistakes you make are hard to remove from public information sources.

When I managed large number of different products in my last job, had a person dedicated managing the social media environment for my products. Company I worked for had thousands of active products, and 10 person team using social media in very subtle ways to convince folks to buy our products.
Did it work?
Millennial’s (and gen y) loved social marketing. Problem was, that as a generation relative to others; they are poor and very frugal consumers. You can’t sell them high end, expensive, or highly technical stuff ONLY via social media. To sell high value stuff you have know your market (or where the rich people hang out). And that is why you collect data on every step of social media marketing, so you can find what works for the product you want to sell.

IME – When you want people to spend money, social media is almost never the primary method, but it is used to reinforce the brand established in print/radio/web with supposed reviews and positive comments by ‘real people’ (which by now hopefully realize are same folks trying to sell you stuff).

If you want to learn more, send me check for $25K to consult for a week, or take any current marketing 101 class at nearby college.

Best Luck!

-- If it wasn't for bad luck, I wouldn't have no luck at all, - Albert King - Born Under a Bad Sign released 1967

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