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Reply by Rich

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Posted on amount of inventory for 1st craft show

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Rich

4953 posts in 1094 days


#1 posted 01-11-2019 08:22 PM

There are a lot of variables. Like the previous poster said, bring as much as you have in inventory or as much as you can fit in your car. Also you need to consider how much space you’re given. There’s a big difference between an indoor market where you get one or two 6 or 8 foot tables and a parking lot setup where you generally get a 10 foot wide parking space.

For either venue, I’d take one or two high-end pieces like your chess set and G&G side table. Price them high and get them out where they can’t be missed. People will ooh and ahh over them, touch them and it draws them in to see the rest of your goods. You also want a wide range of prices. Someone who sees your G&G table might obsess over it but not be able to afford it, however they’ll feel good walking away with a lesser priced item. Things like coaster sets, trivets and small boxes do well for that. Making items that might complement one another is good, so someone might want a cutting board and then decide to get a trivet and coasters because they look good together.

Probably 6 or 8 each of your cutting boards and pizza peels is enough. It’s no big deal if you run out of them as long as you have a good inventory of smaller items to keep going. Some show promoters take a dim view of anyone packing up early.

Staging is important too. Nothing’s more boring than a table with stuff spread around randomly, looking like a flea market. You have quality pieces, so give them more of a look like you’d see in Williams Sonoma. Have one board down flat like it’s being used. We have a whole collection of fake food for our displays. It gets peoples attention and is goofy enough to start a conversation. The more you can do to get customers to visualize your product in their home the better.

We have products at every show in the range of $19 to $600. We’ve gotten very good at it and now get invited to exclusive events because we up the atmosphere given that most shows feature jewelry, cosmetics and simple hand crafted things like oven mitts or knitted items.

-- Dopeler Effect: The tendency of stupid ideas to sound smarter the faster they come at you.


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