Reply by jonah

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Posted on Working with Contractors

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2089 posts in 3834 days

#1 posted 12-08-2017 04:45 PM

I don’t think there’s necessarily anything wrong with looking at it as advertising. That’s all going to depend on your analysis of the market for your furniture. Are these houses a good way to reach the kind of people who want custom woodworking pieces?

People will not buy your stuff along with a house, for the reasons mentioned above. You might, however, reach a few people who go to open houses or that sort of thing and are interested in your stuff. I’d personally question how valuable that is, and there’s zero chance you’re reaching hundreds of people unless you happen to live in an extremely hot real estate market. Most open houses draw a couple dozen people at most. Many draw less than that, and some draw almost nobody aside from investors.

Your real target market is the designers and architects. The problem there is that they’ll squeeze you out of some of the profit of selling your stuff, since they’ll demand lower prices than you could get at “retail” by selling directly to end users.

Making a living out of custom woodwork is a pretty hard deal, when it all comes down to it. There are people here who do it and do it well, but even more who have tried and failed. A lot is going to depend on where you live and who you know.

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