Reply by HowardInToronto

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Posted on What items to make and sell

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77 posts in 2179 days

#1 posted 11-08-2017 04:35 AM

It seems logical to ask “what should I make” but the better question to ask is “what market should I serve.”

In other words, think “people” not “products”

If you know a little about some markets and the people IN those markets, you can get a good idea of what they need or want and would be willing to spend their money on.

A good example is the person with the other reply – he serves knife collectors…

It’s easy/simple/quick to do. Look at your own interests and knowledge. Then expand that to the interests of the people around you – your family, friends and co-workers. Do some research into how your skills and knowledge might intersect with their needs and interests.

By all means, go to your favourite sites for research on the internet but try to figure out how you can add a marketing twist or flair that will set your output apart. Don’t produce a commodity. You can’t compete with Walmart or IKEA! It’s a quick race to the bottom. So produce something they can’t offer by adding your own spin on it.


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