Reply by woodbilder

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Posted on Woodcraft or Rockler?

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9 posts in 2979 days

#1 posted 07-10-2011 10:48 AM

Andrew above is mistaken, with all due respects, see Rockler for info. Most Rockler stores are family owned by Anne Rockler & family. Their independent Reseller is not the same as a franchise. Therefore most store personnel are Rockler employees on salary and benefits. The firm is well heeled and operates other enterprises under different names such as wood interest magazines.

WWCft are primarily franchise thus requiring lots of capital on franchisee’s part and all that goes with a franchise relationship. (Local store has changed hands several times in a dozen years).

If you really have a serious interest, you should be looking at industry business reporting stats.

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