Reply by NathanAllen

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Posted on The Atlanta Woodworking Show - 2010

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376 posts in 4225 days

#1 posted 08-27-2010 09:21 PM

Do this for a living so quick math below

Average exhibitor Cost
Booth Rental: $40,000 (100×200)
Electricity/Air: $25,000
Booth Structure: $100,000
Carpet/Cleaning Service: $20,000
Ship Equipment: $35,000
Drayage: $20,000
Carpenter Labor: $30,000
Rigging Labor: $10,000
Electrical/Plumbing Labor: $5,000

So before you’ve even put a sales guy on the floor you’ve already spent $285,000. You’ll send in 40 sales reps, 20 technicians, a dozen or so executives and support staff. Now you have to put them up in hotels, pay their flights, and absorb the cost of entertaining. In addition you’ll have sponsorships, advertisements, and other costs.

Plan on dropping about $400,000 to exhibit at a major show as a major exhibitor. Companies like Siemmens spend well over $1,000,000 when all is said and done to exhbit at RSNA.

And the final cost, you have to prep production units for demo on the floor; taking them out of production and then rehabbing them before they can be sold.

Not surprising major vendors are cutting back, most industrial tradeshows are hurting, including Pack Expo, RSNA, etc.

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