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Location: Blk 336 Smith St. New Bridge Centre, #B1, 300 01-304, Singapore 050336

Founded in 1997, with a chain of 18 retail outlets islandwide till date, we have been striving to be heartlanders’ favourite one-stopping destination, in hopes of serving more households with affordable apparels and daily essentials. Over the years, we opened our stores across the island, branching into main heartland communities, allowing more and more people to shop for their family essentials in a breeze at the proximity of the neighbourhoods. Not a stretch to say, we are deeply rooted in heartlands and our vibes were shaped by the vibrant heartlands bit by bit. We invariably see ourselves – each of the 18 outlets – as part of the community, as well the neighbour to each heartlander that cares about the needs of you and family in everyday life. We can’t cherish enough the familiar faces we see and encounter every single day while being thrilled to see more and more young families get to know us and shop with us for essential items at wallet-friendly prices. We are proud that with our ever-evolving product mix, from apparels to sought after essentials, we assure more choices to our customers.

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