random #32: Rockler's March "2010 Master Catalog for Woodworkers"

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Blog entry by Gary Fixler posted 02-27-2010 12:29 PM 1578 reads 0 times favorited 7 comments Add to Favorites Watch
« Part 31: 1 YEAR ON LUMBERJOCKS! Part 32 of random series Part 33: To the Xylarium! »

Anyone get this in the mailbox this week? I was impressed. Every monthly Rockler catalog is 147 pages long with a simple, stapled binding. This one has a square, glued binding with no staples, and is 195 pages long. Too, every previous catalog I’ve received over the last 3 years is in the company’s blue and maple-ish tan coloring. Sometimes the heading bar and Rockler text inside it are a reverse of these two colors, but usually not. However, this one is all-white, of a much heavier pound stock than the usual cover, and features an embossed and foiled blue and copper text/logo combo at the top. After a couple dozen previous issues, this one made me say “Wow!” out loud when I pulled it out of the mailbox. I always enjoy flipping through them anyway, but this one feels like a trophy version of the usual deal.

-- Gary, Los Angeles, video game animator

7 comments so far

View jimofsanston's profile


36 posts in 4481 days

#1 posted 02-27-2010 01:57 PM

I haven’t seen that one yet.

-- Jim LaCourse

View David Craig's profile

David Craig

2137 posts in 4444 days

#2 posted 02-27-2010 01:58 PM

I received this one as well. I was as surprised and pleased as you. They went all out on this one. I thought maybe my ordering earned me some special trophy catalog :)


-- There is little that is simple when it comes to making a simple box.

View Gary Fixler's profile

Gary Fixler

1001 posts in 4717 days

#3 posted 02-27-2010 02:21 PM

I think you deserve it anyway, David.

-- Gary, Los Angeles, video game animator

View Scott Bryan's profile

Scott Bryan

27249 posts in 5158 days

#4 posted 02-27-2010 03:16 PM

I received mine too, Gary. Like you I was impressed with the catalog’s appearance. And it did the job it was designed to do. I thumbed through the catalog, even though I regularily browse Rockler’s web site. Of course, I had to place an order to reward them for the successful marketing effort! :)

-- Challenges are what make life interesting; overcoming them is what makes life meaningful- Joshua Marine

View Andrew's profile


709 posts in 4534 days

#5 posted 02-27-2010 03:53 PM

Not gotten it yet, and I am in MN 30 miles from HQ, they must be saving us for last.

-- Even a broken clock is right twice a day, unless, it moves at half speed like ....-As the Saw Turns

View lew's profile


13488 posts in 5091 days

#6 posted 02-27-2010 05:00 PM

Got mine yesterday, Gary. Had the same reaction as you- Wow! Spend the entire evening looking over the new products. As luck would have it, we had to replace our TV and settled on a flat screen. My wife wants it mounted on the wall. I see they have some really neat products for hiding the wires that normally hang down from behind this type of setup. Looks like I can’t put it off any longer- unless I hide the catalog from her :^)


-- Lew- Time traveler. Purveyor of the Universe's finest custom rolling pins.

View longgone's profile


5688 posts in 4644 days

#7 posted 02-27-2010 05:47 PM

I received mine a few days ago! Darn, now I can spend more of my money…You know how us tool nuts are…gotta have it for the shop.

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