Tales of a Hack #2: Brand loyalty: The cocaine of woodworking
As I write this, I’m staring at three sets of drill/driver combination kits and my eyes hurt from scouring the web searching for reviews, pros and cons for each set. I’m torn between fleeting brand loyalty, the thought of what “might be” for me in the hobby, and the stark realization of who I am, what I do and how infrequently I do it. So, bring a writer by trade and unable to adequately convey to the CEO just how important this decision is and how difficult it will...
