Product Placement Rant

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Blog entry by Woodwrecker posted 12-15-2016 05:45 AM 1612 reads 0 times favorited 15 comments Add to Favorites Watch

I’m not sure how many of you fellow Lumber Jocks watch a lot of You Tube content providers like I do.
I would venture to guess a lot.
I have seen a trend develop and it is ticking me off.
I am seeing more and more guys start a You Tube channel on woodworking or metal working and so on.
A lot of them are very good and very talented and provide a useful source of information.
BUT, I’ve been seeing more and more mediocre providers enter the scene and they are not as good as half of the guys and gals I’ve seen post stuff here.
AND, these providers are being showered by tool manufacturers with boat loads of free tools just so the manufacturers can get their products placed on all the sites.
My rant is two-fold.
The tools companies dump a ton of tools on these providers just to get a product placement on as many You Tube woodworking channels as they can.
And I think a lot of the content providers are starting their channels just to get as much free stuff as they can.
Don’t get me wrong, there are a few like Jimmy Diresta and Marc Spagnuolo who are experts and have a huge following and any tool company would be foolish not to send them stuff in the hopes of them using it in their videos, but there are more and more guys who aren’t very talented getting a bunch of free stuff.

And it’s pissing me off seeing these guys getting all this free stuff when I have to save up and budget every shop dollar I can to get the equipment I need.

I think it’s unfair and I’m wondering if anyone else here feels the same way.

OK, rant over. haha
Thank you.


15 comments so far

View papadan's profile


3584 posts in 3974 days

#1 posted 12-15-2016 05:52 AM

So start your own channel and see how it goes.

View captferd's profile


173 posts in 2999 days

#2 posted 12-15-2016 06:40 AM

Couldn’t agree more. I did have a couple paragraphs typed up on the subject with examples but deleted them. Just dont feel like fightin.

Nice topic Eric.

-- CaptFerd

View Redoak49's profile


4354 posts in 2594 days

#3 posted 12-15-2016 12:08 PM

I agree with your thoughts.

The best we can do is not watch or subscribe to those channels. Or you could write to the mfg and let them know they are providing stuff to low level youtube people.

View Mikesawdust's profile


329 posts in 3645 days

#4 posted 12-15-2016 12:48 PM

If they are providing the products to the wrong people, it will bite them by getting little or no return on the investment. I do think that the company sales department would be better served by looking at the tool reviewers here for representatives that have good skills and a ready audience.

-- You never cut a piece to short, you are just prepping that piece for a future project

View WillliamMSP's profile


1104 posts in 2210 days

#5 posted 12-15-2016 12:49 PM

Ditto Redoak’s sentiment – stop watching and/or, to go a step further, downvote videos that aren’t providing viewers with useful information. They’re sending out tools for review/exposure because these youtubers have eyeballs on their channel. Take away the eyeballs and it’s no longer a good return on investment for the tool manufacturers/distributors.

At the same time, ditto papadan’s sentiment – if you think that it’s unfair that these youtubers are getting their handplanes for nothing and their chisels for free, start up your own channel and see how much work it is cultivate a viewership.

-- Practice makes less sucky. (Bill, Minneapolis, MN)

View Lalen's profile


176 posts in 1217 days

#6 posted 12-15-2016 01:07 PM

I’m guessing to get free stuff from tool companies they must have a good following, so someone must like them and they have therefore earned it. Product placement does not bother me if I like the provider, it’s just the price of free content. Like a couple of others mentioned above, if I don’t like them, I stop watching.

-- Lalen, Texas. "If it looks straight, it is straight" Jimmy Diresta

View ~Julie~'s profile


617 posts in 3640 days

#7 posted 12-15-2016 01:19 PM

Unfortunately, it’s all about advertising. I remember when people blogged and shared to help others. That being said, you can reach out to a product’s maker and ask. I emailed about a new featherboard and was sent one free, I have also been sent a few paint and stain samples (I won’t include the names since I am sure you don’t want advertising here in this comment!) I know of people blogging and youtubing that make tens of thousands of dollars a month but you do have to do it full time and keep churning out stuff and you do become a slave to it. That’s not for me.

-- ~Julie~

View lew's profile


12933 posts in 4361 days

#8 posted 12-15-2016 02:14 PM

Being pretty much isolated, in a woodworking way, I use the Internet to glean information, too. I’m very selective about the folks I follow/subscribe. Most of them have “earned” their right to be on the manufactures distribution list.

I wish I could get free stuff, but I doubt that will happen.

-- Lew- Time traveler. Purveyor of the Universe's finest custom rolling pins.

View woodsmithshop's profile


1401 posts in 4151 days

#9 posted 12-15-2016 03:04 PM

my biggest gripe about some of these “experts” is that they seem to want to show their video editing or music skills rather than their woodworking skills, music sometimes too loud to understand the dialogue, and too much hemming and hawing, they do not write a script ahead of time so the video can go smoothly.

-- Smitty!!!

View abie's profile


904 posts in 4376 days

#10 posted 12-15-2016 03:14 PM

I also do not visit their videos if they only place them on this site rather than showing their products or plans here
If I only see a tag to their content I pass..

-- Bruce. a mind is like a book it is only useful when open.

View htl's profile


4872 posts in 1765 days

#11 posted 12-15-2016 06:58 PM

I also do not visit their videos if they only place them on this site rather than showing their products or plans here
If I only see a tag to their content I pass..

- abie

I’m with you on that one!
Some add a link and can’t spend enough time to even show you what it’s for.
I’m more of a reader, I like to sock up the info and not be entertained.

-- An Index Of My Model making Blogs

View Mean_Dean's profile


7017 posts in 3753 days

#12 posted 12-15-2016 11:57 PM

I understand your rant.

On the other hand, why shouldn’t these guys get free tools? If they can convince tool manufacturers to give them these tools, they’d be foolish not to.

If athletes can convince owners to pay them millions of dollars to play a game, isn’t that free enterprise? If these guys can convince tool companies of the same idea, isn’t that free enterprise, also?

If someone has a product to sell, however unworthy, and someone else is willing to pay for it, why shouldn’t the guy sell it?

Of course, you’re always free to not buy. To not subscribe to their channels. To voice your opinion. That’s free enterprise, also. Of course it’s also free enterprise to start a channel of your own, acquire free tools, and produce better content—show the other guys how it’s done.

-- Dean -- "Don't give up the ship -- fight her 'till she sinks!" Capt James Lawrence USN

View NormG's profile


6501 posts in 3609 days

#13 posted 12-16-2016 12:11 AM

I agree with all the comments. However, the tool companies must think they are getting enough in return. I think as long as people do not try to work beyond their skill level and/or what is being shown is just not safe, many are just for entertainment purposes, then take them for what they are worth. By no means am I an expert woodworker, I am sure I take much longer to complete a project than is needed and I do watch various YouTube and other video media for information to do better or work smarter. I have also seen where appropriate criticism has been provided and it was put to good use.

I’ll go away now.

-- Norman - I never never make a mistake, I just change the design.

View ArtMann's profile


1462 posts in 1422 days

#14 posted 12-17-2016 03:45 PM

You are right! Everyone should receive free tools whether it does the manufacturer any good or not. Why should someone have to do anything to get free tools. It should be your right. Lets all get together and bring a class action lawsuit. The lawyers should work free too!

View Napaman's profile


5530 posts in 4683 days

#15 posted 02-11-2017 04:05 PM

I had no idea, I need to start a video blog! Just kidding…seems like it would behoove manufacturers to give stuff to people who are getting a lot of views…they must not care about talent…just selling tools…

-- Matt--Proud LJ since 2007

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