The Swelling Sea of Information

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Blog entry by Jacquelyn Smith posted 02-21-2014 03:00 AM 2297 reads 1 time favorited 5 comments Add to Favorites Watch

Welcome to my blog about my life as a woodworker. I make gorgeous furniture and other useful things out of wood. Its not a lofty job, but I love merging creativity, skill and furniture. Please share this post to help spread the word about my work. I also provide many links and ideas about marketing your own work.

I have been in business most of my life. I began making cabinets, then building and renovating homes and now I am happily designing and crafting furniture.

Being a furniture maker is a perfect fit for me and business is starting to flow after a long grueling start up.

Businesses change all the time. We adapt to our current situation in order to grow or maintain or reduce, depending on what is needed for the best profit margin or other gain. In today’s market I am constantly promoting my work in order to find clients rather than compromise the integrity of my work. Showing online is one way that woodworkers are trying to sell their work around the world. You can find my work on Etsy, Custom Made and My Website. I have two flickr accounts so people can see images of my work and even learn a bit about my process. I run the blog you are reading right now, I am on Pinterest, Thumbtack, LinkedIn, Instagram, Facebook, Lumberjocks and I bet I’m on sites I can’t even remember.

In online stores you can use Paypal or WePay to create a safe, secure instant purchases and in person I can take credit cards using the square reader. Cash still works. Yes, businesses change rapidly. My business has already changed from what it was just two months ago.

I am receiving orders from places across the country as well as in my hometown, Portland Oregon. And I still ask, “how did you find me?”

There is a sea of information swelling around us all the time. How do shoppers negotiate this? And how do we catch their eye?

For instance, on Etsy I have to go in and renew my product listings at particular times of the day just to get my images back on top of the swell. Otherwise my images are swimming along like bottom feeders. Or even better yet, do you know about the big mass of plastic in the ocean that collects and floats around? Imagine trying to find one particular plastic bag.

And here is another great idea. Have you heard of Thumbtack? They are a nation wide service that connects people who need work with the professionals who do the work. It operates online, email and texts. I get a text saying that Jane Doe needs a cabinetmaker in Hillsboro and it gives me an opportunity to bid on her job. The bid costs me just a few dollars. I have gotten at least 20 job notices since I signed up. I am hoping that they will add a category for custom furniture soon. So far there has only been one job that is a possible fit for me but I have hope! This is a very exciting turn in the market and another viable method for people to discover my work online, and locally!

This is is useful, practical and exciting. We are all so busy shopping online that we are overlooking our local businesses! Online is in your living room, you car, the office. Now you can intentionally shop local while at home. Amazing.

I am currently working on several small tables, a portable two part podium, end tables and jewelry boxes. Three of the tables are for local clients! I am very excited to be represented by Dragonfire Studio and Gallery in Cannon Beach, Oregon and soon to be showing in The Real Mother Goose, Portland Oregon.

If you have a moment please share this post with friends and family and the world.

I love how it feels to be surrounded by the wave carrying you along as if you are just a spec of seaweed. Yes, a little fear is a good thing. But don’t panic. The wave has such great power. I want to stay right on the top so I can ride it all the way to the shore!

here is my original blog post on Blogger


5 comments so far

View Jim Sellers's profile

Jim Sellers

464 posts in 2842 days

#1 posted 02-21-2014 05:43 AM

Very good read Jacquelyn and very informative. You do beautiful work and are an inspiration to me. I’ve never tried to market any of my stuff but I’m running out of shelf space. I’ll try to follow your lead and start networking.

Thanks for all the good info and resources.

-- J.C.Sellers, Norcross, Ga. Just cut it right the first time. The best carpenters make the fewest chips.

View a1Jim's profile


117722 posts in 4084 days

#2 posted 02-21-2014 06:20 AM

Very good points Jacquelyn ,your designs are wonderful and you builds are of the highest quality,I can see as you projects become better know your sales are bound to grow.

View Jacquelyn Smith's profile

Jacquelyn Smith

95 posts in 3074 days

#3 posted 02-22-2014 05:32 PM

Thank you for reading, commenting and for your kind words of hope and support.
Happy weekend!


View helluvawreck's profile


32086 posts in 3374 days

#4 posted 02-22-2014 05:34 PM

That furniture that you make shows a lot of creativity and craftsmanship.

helluvawreck aka Charles

-- helluvawreck aka Charles,

View TopamaxSurvivor's profile


18671 posts in 4183 days

#5 posted 02-24-2014 05:08 AM

Very interesting. You have some awesome work there.

-- Bob in WW ~ "some old things are lovely, warm still with life ... of the forgotten men who made them." - D.H. Lawrence

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