Launching the Tünr Dresser

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Blog entry by Jacquelyn Smith posted 10-08-2011 08:48 PM 3613 reads 1 time favorited 3 comments Add to Favorites Watch

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My client, Jeffrey, and I imagined, designed and built the first point of purchase (pop) product display unit for tünr last summer. Tünr was the imagination of my brother Jeffrey coming to life as he dreamed, planned, proposed, organized and made crucial decisions. He had this idea; “Fine Tune Your Feet”. This is what he called tünr the sock and lace company that is now launched on the Internet and in street boutiques across the country.

He approached me about designing and building tünr’s product display units. He thought of his product as the ‘tie and cufflinks’ of the sneaker world. He wanted wood. He wanted inlay, but could he afford it? He thought the tünr dresser would set off his product and set the tone for the concept he wanted to sell. We loved it, we thought the boutiques would love it but when he hit the streets with the idea of it the stores were afraid it would be too big. It’s 18” deep, 38 -1/2” wide and 31”/41” tall at the back. So I finished the dresser and went on to the next pop display idea, the tünr tower. Meanwhile the dresser sat in my show room and it’s figured maple shimmered in my eye for the past year. I fell in love. This dresser is quite beautiful as well as useful. I stored all kinds of tünr parts and pieces in it. I couldn’t believe that the shops didn’t want it! And after a year (mind you he was plenty busy with selling the product) he finally found Coat of Arms in NYC, NY to take her on! They are just what we envisioned, a small boutique in a line of downtown shops. They sell men’s accessories like hats, sunglasses, t-shirts and now tünr socks and laces.

There is most often a loss I feel when I ship off one of my pieces of furniture. A piece of me goes with it. I feel even more of a loss with this one. I thought that after a year I might not care so much, I might be happy to get it out of my space, I might be bored of it or maybe I’ll start picking apart the design and my satisfaction might wane. Of course I did do a bit of critiquing but mostly I just fell in love with it. I learned that it was an excellent design. Mostly I found that the things I say about surrounding yourself with beauty are indeed true. Every time I entered the room my spirit was impacted in a surprisingly positive way. I could feel it in my whole body. The tünr dresser represents careful design, thoughtful work, usefulness, durability, fun, excitement, experimentation and much more. For me, it tells a touching story because my brother and I arrived at the design together long distance. I recall many exciting conversations about it. We sent each other sketches, size proposals and product details, material experiments and ideas, ideas, ideas. Again, what I say about commissioning a piece of furniture is true. A story is created through this process and it stays with the piece. And what I discovered to be an extra bonus is that the beauty and usefulness of the piece enrich the story. Like a well-used guitar, the furniture matures and the beauty expands.

I might feel sad to let go of the tünr dresser, with it’s sapelé ‘waterfalling’ veneer and wengé trim, figured maple dovetailed drawers displaying the special soft close feature . . . the perfectly laid out and executed “tünr” inlay across the top of the dresser and those hand made pulls using all three woods. But I have to say that I have learned a great deal living with that piece of furniture. My life is better for it. I hope that the fine young men at COA will also be so blessed and maybe even the many who visit their store. Of course I also hope that they sell the tünr socks and laces like crazy and prove that this indeed is the right pop for tünr!

As for the void left in my showroom . . . I now have a place for that buffet I want to build!


3 comments so far

View shipwright's profile


8380 posts in 3307 days

#1 posted 10-08-2011 09:28 PM

Nice piece Jacquelyn. Your brother is a very lucky man to have you in the family. Your passion for your work is so obvious as is your talent for it.

-- Paul M ..............the early bird may get the worm but it’s the second mouse that gets the cheese!

View Jacquelyn Smith's profile

Jacquelyn Smith

95 posts in 3076 days

#2 posted 10-08-2011 10:45 PM

Thanks Paul, and thanks for reading and leaving a comment! Our family has been in a move-transition for the past 6 months and I haven’t had time to be in the shop since I’ve been working on our houses to sell. I can’t wait to get back to it. I stopped by and checked out your last project/experiment . . . thanks for posting, nice work. I love the shape of the top – excellent. Very similar to one I’m working on. I’ll try to remember to share it with you when I get there!
Keep up the fine work . . .


View Dennisgrosen's profile


10880 posts in 3624 days

#3 posted 10-09-2011 12:12 AM

understand why you miss it … :-)
even though I wuold have loved to see the frontpicture here as well
its a beautyfull peice and very functionel too ..

I took the fredom to scroll down on your site to see the tower with shelfs
that I don´t like …....... but thats my 2 ½ cent , others have to make there own

Bobs table / desk is top notch … wonder if he is a happy man now :-)

thank´s for sharing

take care

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