Starting and Running a Business #1: Introduction & Part 1 - The Dirty Lies of Starting a Business

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Blog entry by Ad Marketing Guy - Bill posted 05-05-2008 02:17 AM 2119 reads 10 times favorited 26 comments Add to Favorites Watch
no previous part Part 1 of Starting and Running a Business series no next part

Welcome Note & Intro to this Blog Series

Everything you can imagine is real, Pablo Picasso

Part I -The Dirty Lies of Starting a Business!

Welcome Everyone to the Ad Marketing Guy’s business Blog for Lumber Jocks & Friends -

I am hoping, there will be 12 entries and unfortunately, none of them will have anything to do with woodworking! WAIT – Don’t leave yet –STOP that back page button! DROP your dovetails and take a few minutes and read, You may find something worth your interest.

You may have an idea for a business, you may be in business, your spouse, relative or friend may be having those “entrepreneurial thoughts”. One comment, if it is your spouse, run for cover, I cannot help you! Otherwise you came to the right place, at the right time, and the right channel, tune in, and leave your comments. Engage each other with your posts, keep this shop will dusted and maintained, do not leave a mess when you go – I will try and answer questions posted with short easy responses. If the need arises, I will start a separate Blog, just to post Q/A. But please, do not send me gobs of personal PM, I do have a day job, wife, 3 grandkids and that furry person you see in my picture is my alter ego, he requires a frisbee twice a day. Not to mention I am trying to cut my golf handicap by 3 strokes and learn woodworking.

A few words before we begin. I hope not to bore you (I am known for this), talk above you (impossible for me) or lecture you (your spouse can handle that, on why you are spending so much time online) – Remember I said hope. I will attempt to provide you a few words of wisdom, encouragement, and caveats to consider before and during your journey. Be forewarned on my vocabulary——if it is in the scrabble dictionary or not, I use it. Hey, that is why I employ 2 copywriters to write for our clients and I am writing a book only with their help….before you ask, The book is titled; Guerrilla Marketing is for Monkeys, Why, the Lion is the King of the Jungle – when it comes out next year, don’t buy it, you will get a lot of it here for free, besides it is for the esoteric business crowd, it centers on perception based marketing strategies.

So let’s move on,

FIRST Rule in Starting or Running a Business -

Hope is Not a Strategy! You now ask Bill what is? -

Answer given at the very end (do not cheat, this Blog watches you very closely)

Hey Tim you are cheating!!! Get back here.

OK, Now Our Goal;

We will attempt to unleash ideas for your thoughts and consideration on how to Plan, Develop, Build and Grow a Business, any business. Maybe, you want your own business, maybe you have a friend who does, maybe you think “someday”, and just maybe you own your business and could use a little shot in the ego. Others, who may benefit from future topics, will be those in business who need a little insight, just enough to top off their tank. Please do not I repeat do not use this info to tell your boss he is doing it all wrong, that my friend is a table saw accident.

OK, A Preview of What’s to Come . . .We Will Attempt to Cover in This Bog’s Future Episodes:

- Are You The Right Person To Start / Own A Business? (You Must Have 3 Distinct Personalities to Succeed) Yes, You Must be Schizophrenic or You Will Fail… I KNOW This Is Nuts, Most Doctors Would Agree, But Most Doctors Are in Business for Themselves, What Does This Say About Them?

- Planning, Developing, Building, Growing, and an Exit Strategy (Consider These From Day 1), Exit Strategy, Bill I Am Just Starting…. and You’re Telling Me to Plan an Exit—-YES, You Need To Know Where You Are Going Before You Decide To Go! Hey, I Told You About Being Schizoid.

- Your Business, What You Need To Know, What To Ignore, & What To Forget – A Few Of Life’s Hard Lessons, Unfortunately, Mine!

-The 4P’s Of Marketing For Your Business (There Are Actually 6 Despite What You May Have Learned), we will discuss all 6, you can amaze your kids, students and others.

-Websites- “Build It And They Will Come” , “Get Links All Over And The Big G (Google) IT Will Put Your Site On The Top Page For Furniture Making (Whoever Said These Is Full Of Sawdust Or Been Listening To Their Router Sound Too Often! ) – FYI There Are Currently 365,000,000 Pages Indexed on Google For Furniture Making, YES 365 million For Those of You With Comma Issues!! This Will Be A Great Topic For Today’s Businessperson – You Will Owe Me Big Time for This One!

-How & When To Advertise & Doing It On A Shoestring – There Goes My Business Down The Drain, Just Don’t Tell My Clients, OK

-Cheap Ways To Get Noticed, Expensive Ways To Get Ignored – Learned On The Streets In Amsterdam—-Those Of You Who Know Amsterdam Will Understand, If Not Google images- Red-light District Amsterdam. Get the picture!

-Stuck In The Mud Concerns, Hey Sometimes Your Firestones Will Not Push You Out, Then What?

-I’ve Fallen and Can’t Get Up…..Now What??– Who Do You Turn To When You Need Help? Please Do Not Say Your Spouse, Remember She/He Did Not Want You To Do This…..They Will Only Say…See I Told You So! Right. . . they never say that to you before when you didn’t ask for directions and your are lost in the car.

Please Understand I Will Not Cover Financial / Tax Advice. No Exceptions. You Want Everything For Free? But,
We Will Cover Means & Sources For Financing Your Business. NO, NOT ME!


1- “I want to start a business; I know it will work…”

2- “My boss is a jerk, I can do a better job…” ,

3- “I have a great idea for a product, I will be rich…”,

4- “People love my work, they compliment me all the time, I know I can make good money doing this…”,

5- “When I am my own boss, things will be different . . .”,

6- “Hey, that guy makes a living doing it, so can I. . .”,

7- “You understand your craft, so of course I understand the business that makes me qualified. . .”,

8- “I can startup my business on a shoestring, Cousin Harry did, and look at him . . .” ,

9- “Hey, I make all the money for the company, the customers love me, they told me- “If you ever go out on my own, they will buy from me,and ”. . . this company will be sorry when I go. . .”,

10- “Think failure and you will fail, Think like a winner, you will be a winner. . .”,

11- “Look at the quality of that stuff, look at the poor craftsmanship, look at the materials, hey, I could do it better and make a fortune. . .”,

And Lastly, My Absolute Personal Favorite,

12- Hey, I don’t need a business plan, I got it all UP here . . .”!

Think – how many of you have heard these, thought these, used these or simply recognize the behavior.
Now for truths to these lies – Hey this is only the intro – you must tune in next time! But to hold you over—Here goes today’s advice-

Step 1- What is the Primary Starting Point in Starting a Business ?

The Primary Starting Point Is – Plan Your Life, Then Plan Your Business.

Some of the most successful and happy people I know are entrepreneurs who created a business that’s in perfect synchronicity with what they want out of life. If you do what you love, you’ll work harder, better and more happily. With that said, Ask Yourself . . .”Am I the ideal candidate to start a business, understand the business, and eventually grow the business.” When I mention business, I do NOT mean your product, I mean
THE BUSINESS OF BEING IN BUSINESS, and YOU MUST understand this DIFFERENCE before you begin. – In 1981 a phone call from a friend asked me to meet with 3 guys starting their own business. We met at a Waffle House outside Dallas, TX. Imagine, they were planning their business at a Waffle House! All 3 were still employed at another company. We talked for hours about how they were planning their lives and the business of running the business. They each were investing $1000.00, one told me his wife thought he was crazy. Then we discussed their products, market and vision! – I learned this rule from them. Shortly after, those 3 guys started that company, you may have heard of it, Compaq Computer.

This Starting Point Rule Will NOT Make Your Business Successful, Just Your Life! Consider What Is Important!
Now the answer from above:

Hope is Not a Strategy, A Plan Is!

Be ready for next part of this series. Your comments may begin;
Elvis has left the building…

© 2008 Copyright Ad Marketing Guy, Ramsey NJ All Rights Reserved, as Part of a Blog on

-- Bill - - Ad-Marketing Guy, Ramsey NJ

26 comments so far

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4910 days

#1 posted 05-05-2008 02:35 AM

Love it.

I often get questions about woodworking professionally. The first thing that I stress is that woodworking is not the business, business is the business.

-- Todd A. Clippinger, Montana,

View ChicoWoodnut's profile


904 posts in 4625 days

#2 posted 05-05-2008 02:41 AM

This sounds like the beginning of great stuff. Keep it coming.

-- Scott - Chico California

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4910 days

#3 posted 05-05-2008 02:42 AM

I am looking forward to more.

-- Todd A. Clippinger, Montana,

View GaryK's profile


10262 posts in 4798 days

#4 posted 05-05-2008 02:44 AM

Great start on an interesting subject!

-- Gary - Never pass up the opportunity to make a mistake look like you planned it that way - Tyler, TX

View frank's profile


1492 posts in 5016 days

#5 posted 05-05-2008 02:44 AM

Hello Bill;
—-very good read!
Now I’m off to the land of shut-eye since my day starts early on Monday….no, don’t ask. One comment at this time, but I will also print this article out and read two more times before dreamland takes over and so I will sleep on this one, so there may be more comments coming.

Comment…., ”Are You The Right Person To Start / Own A Business? (You Must Have 3 Distinct Personalities to Succeed) Yes, You Must be Schizophrenic or You Will Fail”....
—-yes, I only could add that I thought there were 4-5 different personalities needed.
—-come to think of it, was Einstein a declared schizophrenic….? Einstein wrote a formula for ‘success’ as follows:
If A equals success, then the formula is: A = X + Y + Z, X is work. Y is play. Z is keep your mouth shut.”

Thank you.

-- --frank, NH,

View pashley's profile


1044 posts in 4528 days

#6 posted 05-05-2008 03:02 AM

Bill, thanks so much for taking the time to help others benefit from your knowledge; I will certainly be watching this blog!

Thanks, so much!

-- Have a blessed day!

View tenontim's profile


2131 posts in 4554 days

#7 posted 05-05-2008 03:09 AM

Thanks for the kick off, Bill. Started sounding a little like Rod Serling at first, but good info. This is not the first time that I’ve heard that being in business is the business. I’ve talked to folks that say the marketing is more work than anything, but I’m sure you’ll get to that. Keep ‘em coming.

View Bob #2's profile

Bob #2

3810 posts in 4832 days

#8 posted 05-05-2008 03:14 AM

Go get em Bill.
I doubt anybody will listen to you until they have failed once or twice. <g>


-- A mind, like a home, is furnished by its owner

View Josh's profile


119 posts in 4748 days

#9 posted 05-05-2008 03:47 AM

Some of the most successful and happy people I know are entrepreneurs who created a business that’s in perfect synchronicity with what they want out of life. If you do what you love, you’ll work harder, better and more happily.

So true! So true! Looking forward to your next post.

View darryl's profile


1795 posts in 5136 days

#10 posted 05-05-2008 04:16 AM

looks like a great start to me, I look forward to seeing what follows.

View Scott Bryan's profile

Scott Bryan

27250 posts in 4632 days

#11 posted 05-05-2008 04:30 AM


You are off to a great start here. I don’t know that I will ever start my own business but this is an interesting subject.

Thanks for the post.

-- Challenges are what make life interesting; overcoming them is what makes life meaningful- Joshua Marine

View Ad Marketing Guy - Bill's profile

Ad Marketing Guy - Bill

314 posts in 4608 days

#12 posted 05-05-2008 01:45 PM

Thank you for the comments-
Tenotim – A – Marketing is the EASY part – it seems difficult because people overthink it and make it confusing for all the wrong reason. We market everyday of our lives when we sell our opinions, ideas and needs to family, bosses, co-workers, and strangers.
I will show in a future part of the series how easy and cheap it can be, and how cheap it can be.

-- Bill - - Ad-Marketing Guy, Ramsey NJ

View joey's profile


396 posts in 4714 days

#13 posted 05-05-2008 02:30 PM

Thanks Bill for a great article I will be waiting for more. I am one of those in the planning stage of opening a business, I am still working on my business plan. being a career carpenter and woodworker I have already worked thur some of them lies and started a businesses based on them and struggled, although it failed , it wasn’t because of not doing the business, it was because of a personal injury. but the first couple of years taught me a lot about myself and business. More than college ever did. The one thing I did notice is I spent more time at doing the business of my business then I did doing carpentry some days and for a craftsman this can be a hard compromise, so if thinking fast on your feet and dealing with problems on a daily basis is not your thing its better to just work for someone else and let them do it.
can’t wait for more thanks again for the info

-- Joey~~Sabina, Ohio

View Ad Marketing Guy - Bill's profile

Ad Marketing Guy - Bill

314 posts in 4608 days

#14 posted 05-05-2008 03:07 PM


Joey – A - Thanks, You are exactly the type of person who should benefit from this series…...Let me offer this, Forget the Business Plan you learned in college, those are given to Professors who in most cases are book experienced people, who have never stepped into the business and competitive arena. Hopefully, I can give you a small bit of insight that will transcend that college course “real world applications” for real world problems. Failing in an attempt is a great teacher not in why you failed but in getting back on your feet and trying it again——-shows character, determination and the “heart of a winner” Now, lets work on the brain of a businessman!
I think you observation about spending more time in your business is correct – but we will show you the solution!

Stay Tuned!

-- Bill - - Ad-Marketing Guy, Ramsey NJ

View Russel's profile


2199 posts in 4749 days

#15 posted 05-05-2008 03:14 PM

I love incidental typos. Like, when I read ”We Will Attempt to Cover in This Bog’s Future Episodes …” I thought back to the earlier statement, ”I hope not to bore you …” and got a bit of a chuckle.

Aside from my private chuckle, this is good stuff. I am constantly looking for information and insight in starting and running a business because you can never know too much. Eventually, I’d like to finance my life with my own endeavor, but until then I don’t want to be the guy who said, “I working on my fourth million … the first three didn’t quite workout.”

You can bet I’ll be reading future installments.

-- Working at Woodworking

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